HOME STAY VARKALA
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Nidra Yog Foundation
. ASEAN HOMESTAY STANDARD
1. Foreword 1
2. Introduction 1
3. Scope 2
4. Terms and Definitions 2
4.1. Attraction 2
4.2. Authenticity 2
4.3. Basic First Aid 2
4.4. Biodiversity 2
4.5. Booking 2
4.6. Code of Conduct 3
4.7. Communal Activity 3
4.8. Community Centre/Area 3
4.9. Communication Equipment 3
4.10. Community to Community Training 3
4.11. Culture 3
4.12. Database 3
4.13. Emergency Rescue 3
4.14. Environmentally Friendly 3
4.15. Familiarisation Trip 3
4.16. Guest 4
4.17. Hands on Approach Training 4
4.18. Homestay 4
4.19. Homestay Provider 4
4.20. Host 4
4.21. Interpretation Skill 4
4.22. Management 4
4.23. Manual 4
4.24. Micro Enterprise 4
4.25. Nature 4
4.26. Package 4
4.27. Reservation System 5
4.28. Social Media Network 5
4.29. Target Market 5
4.30. Unique Selling Proposition (USP) 5
4.31. Village 5
5. Criteria 5
5.1. Host 5
5.1.1. The Village and Community 5
5.1.2. Homestay Provider 5
5.2. Accommodation 6
5.2.1. The House 6
5.2.2. The Bedroom 6
5.2.3. The Toilet/Bathroom
Nidra Yog Foundation
5.3. Activities 6
5.3.1. Village and Community Based Activities 6
5.3.2. Surrounding Activities 7
5.3.3. Authenticity 7
5.4. Management 7
5.4.1. Leadership 7
5.4.2. Organisation 7
5.4.3. Database 7
5.4.4. Capacity Building and Training 8
5.4.5. Collaboration 8
5.5. Location 8
5.5.1. Accessibility 8
5.6. Hygiene and Cleanliness 9
5.6.1. House (Kitchen, Bedroom and Toilet) 9
5.6.2. Surrounding Compound 9
5.6.3. Food Preparation 9
5.7. Safety and Security 9
5.7.1. Safety Training 9
5.7.2. Safety Features for Facilities /Activities 9
5.7.3. Briefing on Safety Aspects 10
5.7.4 Emergency Rescue and Evacuation 10
5.8. Marketing and Promotion 10
5.8.1. Promotion Activities 10
5.8.2. Partnership with Tour Operators 10
5.8.3. Web Marketing 10
5.9. Sustainability Principles 11
5.9.1. Economic Sustainability 11
5.9.2. Environmental Sustainability 11
5.9.3. Sociocultural Sustainability 11
II. ASEAN HOMESTAY STANDARD – AUDIT CHECKLIST
NIDRA YOG FOUNDATION
1. Foreword 15
2. Introduction 15
3. Scope 15
4. Terms and Definitions 16
5. Prerequisite Entry Requirement 16
6. Assessment Criteria 17
7. Assessment 17
7.1. Weightage 18
7.2. Determining ASEAN Homestay Standard 19
7.3. Requirements for ASEAN Homestay Standard 20
III. ASEAN HOMESTAY STANDARD – AUDIT PROCESS AND CERTIFICATION BODY
1. Foreword 29
2. Introduction 29
3. Scope 29
4. Terms and Definitions 29
5. Proposed Certification Body 31
5.1. Homestay Audit Process Implementation 33
5.2. Assessment Checklist for Assessor
Nidra Yog Foundation: The objective of this standard is to develop a comprehensive homestay standard that can be adapted
by ASEAN EUROPEAN Member States as recommended in the ASEAN Tourism Strategic Plan (ATSP): 2011 –
2015 to create quality visitor experience by showcasing their rural resources in a presentable, safe,
and attractive manner. The establishment of the standard shall increase the quality of services,
facilities and human capital in ASEAN homestay programmes by providing a more organised path
to a professional level of management, taking into consideration the needs, capability and cultural
diversity of all ASEAN member states.
In developing the standard, existing homestay standards and guidelines used by all ASEAN member
states were analysed, where common grounds and gaps were identified. The resulting standard will
focus on nine criteria, namely host, accommodation, activities, management, location, hygiene &
cleanliness, safety & security, marketing and sustainability principles.
All over the ASEAN region, the homestay programme is a form of alternative tourism in which tourists
are given the opportunity to experience the way of life in a typical village with local community. The
experiential nature of this form of tourism is becoming increasingly popular with foreign tourists. In
contrast to mass tourism, the homestay programme should preferably be low scale, low density,
flexible and spontaneous. More importantly it should be owned and operated by the local communities
so that the economic benefits go directly to them.
As a form of Community Based Tourism, the homestay concept is currently well accepted as a rural
development tool in many ASEAN countries. The homestay programme can enhance local quality
of life through generation of income, support local culture, arts and crafts business, encourages
restoration of local and historic sites, and foster nature conservation efforts through community
With many of the world’s international tourists looking to ASEAN countries for rural tourism, a more
systematic development of homestay will be crucial in creating a ‘new brand’ of tourist experience,
showcasing the rural way of life, offering an affordable form of holiday that contains a high degree
of cultural and educational elements. The selling point of the homestay programme is not the
physical entity of the village but more towards the total village experience, where the community and
communal activities are strong influential factors.
The success of the homestay programme in the ASEAN region is highly dependent on a strong
understanding of the basic requirements of a quality visitor experience from a homestay perspective.
Therefore the establishment of ASEAN Homestay standard is necessary, providing an opportunity to
standardize a base level understanding of what a homestay is and to establish a minimum standard
Nidra Yog Foundation: across all ASEAN EUROPEAN member states. The standard also facilitates a coordinated approach, encouraging
partnership with the relevant stakeholders, creating a positive environment while revitalizing the rural
economy as well as poverty reduction.
The standard focuses on the homestay, where guests will stay with the host’s family and experience
the everyday way of life of the family and community in both a direct and indirect manner. The
standard also focuses on the following essential criteria such as host, accommodation, activities,
authenticity, management, location, safety and security, marketing and sustainability principles.
4. Terms and Definitions
The terms and definitions applied in the ASEAN Homestay Standards are as follows:
A place of interest and pleasure where guests visit, typically for its inherent or exhibited
values especially of cultural and historical significance such as historic sites, performing arts
institutions, handicraft centres, local industries and natural areas.
Genuine, original, unadulterated or the real thing in order to give real experience to the guests
especially related to local culture and nature.
4.3. Basic First Aid
The basic of emergency care and treatment of an injured or ill guest before professional
medical care is available.
The existence of a wide variety of plant and animal species in their natural environment.
Making a reservation for homestay services via the appropriate communication medium, such
Nidra Yog Foundation: Code of Conduct
A set of rules outlining the responsibilities or proper practices for guests and homestay
provider/host. Also known as the dos and don’ts, to instil the appropriate behaviour of guests
suitable for the particular environment.
4.7. Communal Activity
Activity emphasizing social cohesion, where villagers get together and conduct activities such
as cleaning the village and preparation before an event.
4.8. Community Centre/Area
A place where locals and guests meet with each other. It can be in the form of gathering, a
place for cultural performance or a venue to conduct activities.
4.9. Communication Equipment
Tool or equipment used for disseminating information between sender and receiver such as
mobile telephones, hand held radio, GPS etc.
4.10. Community to Community Training
Training programme conducted mainly through visiting successful homestay, learning through
case studies and best practise. Also able to cultivate mentor-mentee relationship between
established homestays and new entrants.
Habits, traditions, local practise and beliefs of a society.
Systematic collection, organization and classification of information.
4.13. Emergency Rescue
A situation or occurrence that happens unexpectedly and demands immediate action for the
victim to be evacuated/removed from the area.
4.14. Environmentally Friendly
Also related to eco-friendly, nature friendly, and green, refer to goods and services, laws,
guidelines and policies claimed to inflict minimal or no harm to the environment and local
4.15. Familiarisation Trip
Organize trips for travel agents, tour operators, tour wholesalers, media or other members of
the travel trade for the purpose of educating and “familiarizing” them with tourism destinations.
By seeing the destinations themselves, the travel trade is better prepared to answer customer
questions and promote travel to the location. Also known “FAM Trip”.
Nidra Yog Foundation: Guest
A person staying in a homestay, usually participating in community and village based activities.
4.17. Hands on Approach Training
Learning which emphasized the practical aspect, looking at the real situation on the ground
rather than theory or class room approach.
An alternative tourism where tourists will stay with the host’s family in the same house and will
experience the everyday way of life of the family and the local community.
4.19. Homestay Provider
Local family that offer their house as a homestay.
A person/community that represents the homestay and provide services/hospitality to
4.21. Interpretation Skill
A complex task that combine several abilities beyond language competency in order to deliver
an effective presentation in a given setting.
The process of managing that involves the people in charge of running a committee or an
organization such as planning, organizing, staffing, leading, and controlling to achieve the
Comprehensive and step-by-step guide to a particular topic, that also serves as a reference
book. It details out what is required, explains how to put the presented information into practice,
and instructs how to solve problems as they occur.
4.24. Micro Enterprise
Locally owned enterprises producing goods and services utilizing village based resources.
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Natural resources such as forests, rivers, caves, mountains, etc.
A fixed price product that makes it easy for guest to buy and enjoy the activities of the homestay.
The packages usually offer a mixture of components like transportation, accommodation,
Nidra Yog Foundation: 4.27. Reservation System
System that allows access to booking reservations for homestay packages and services such
as online booking or through phone.
4.28. Social Media Network
Social networking websites that allow registered users homestay providers/ homestay
management to create profiles, upload photos and video of their homestay, send message
and keep in touch with guests, colleagues and business associates.
4.29. Target Market
A specific group of visitors in which marketing communications are directed to.
4.30. Unique Selling Proposition (USP)
The main attraction or uniqueness of the homestay, a main pull factor in attracting guests.
A rural area where the people live as a community, unique with its own cultural and natural
5.1.1. The Village and Community
220.127.116.11 There shall be a minimum number of 5 registered homestay providers within
the village to reflect community involvement and cohesion.
18.104.22.168 The homestay shall be located close to nature-based and cultural tourism
attractions in the surrounding areas.
22.214.171.124 Priority shall be given to villages with a proven track record in organisation
and beautification such as past winners of best village and best landscaping
126.96.36.199 There shall be a community centre/area to be used as a base for the homestay
operation and activities such as for welcoming ceremony, cultural performance,
5.1.2. Homestay Provider
188.8.131.52 The homestay provider shall be free of criminal record.
184.108.40.206 The homestay provider shall be in good general health and not inflicted with
220.127.116.11 A basic homestay course shall be formulated, attended and completed by
Nidra Yog Foundation: 18.104.22.168 The structure of the house shall be in good, stable and safe condition such
as roof, walls, doors, floor, etc.
22.214.171.124 The design and building materials shall reflect the vernacular architecture
and local identity.
126.96.36.199 The homestay provider shall provide a guest bedroom(s) that is separated
from the other bedrooms in the house.
There shall be a minimum of one (1) bathroom/toilet for the guest either
inside the guest room or inside the house.
188.8.131.52 It is recommended that the house shall have electricity supply.
184.108.40.206 The house shall have adequate and clean water supply made available at
all times inside the house.
5.2.2. The Bedroom
220.127.116.11 Provide basic amenities and furnishing in the guest bedroom(s) such as
fan, desk, mini cupboard, mirror, electric socket, mosquito net or coil etc.
18.104.22.168 A maximum of four of the total number of bedrooms in the house, which
are not being used by any member of the homestay provider/host shall be
allocated to homestay guests
22.214.171.124 Provide standard and appropriate type of beds such as single beds and
double beds with comfortable mattresses and pillows.
126.96.36.199 If necessary, windows should be fitted with a mesh frame to keep out
mosquitoes and other insects.
188.8.131.52 Bed linen shall be changed as needed; and following the departure of each
guest, a fresh set of clean bed linen shall be provided to the next guest.
5.2.3. The Toilet/Bathroom
184.108.40.206 Provide either sitting or squatting type of toilet inside or outside close to the
220.127.116.11 Provide basic toilet and bathroom facilities including doors with locks in all
toilets and bathrooms
18.104.22.168 Adequate and clean water shall be provided at all times
5.3.1 Village and Community Based Activities
22.214.171.124 The village and community based activities shall optimise and showcase
[12/27, 11:34] Nidra Yog Foundation: the local resources such as the following:
126.96.36.199.1 Local culture and heritage
188.8.131.52.2 Local enterprises (Micro enterprises, farms, local industries,
184.108.40.206.3 Natural resources (forests, rivers, caves, lakes, etc.)
220.127.116.11 The design and implementation of the activities shall encourage the
interactive participation between local community and guests.
5.3.2. Surrounding Activities
18.104.22.168 Visits to popular tourist attractions in the surrounding areas shall be integrated
into the homestay package/itinerary with the homestay functioning as a
22.214.171.124 Collaborate with other villages in the adjacent/surrounding areas to add
variation to the activities as well as create multiplier effects.
126.96.36.199 The homestay community shall retain its identity, values, and culture, to
portray a distinct and authentic experience.
188.8.131.52 Preserve and involve guests in communal activities to showcase the
community spirit and social cohesion.
184.108.40.206 Preserve local handcrafts and showcase local performing arts by establishing
cultural groups and associations.
220.127.116.11 The homestay organisation shall be led by a local champion with strong
leadership qualities and respected by the local community e.g. head of
18.104.22.168 The homestay organisation shall have a systematic structure with clear
roles, responsibilities and line of communication.
22.214.171.124 The organisation shall facilitate the empowerment of the local women and
126.96.36.199 The village management shall give the blessing for the setting up of
a homestay organisation that is operated in a commercial manner but
answerable to the former.
188.8.131.52 Homestay Operator Database
184.108.40.206.1 Establish a database of the homestay operators containing
information such as home address, number of family members
[12/27, 11:34] Nidra Yog Foundation: 220.127.116.11 Guest Database
18.104.22.168.1 Create a reservation and registration system to keep record of
guest arrivals, country of origin and length of stay, etc.
22.214.171.124.2 The guest database shall also record comments, complaints,
and suggestions from guests.
126.96.36.199 Product Database
188.8.131.52.1 Carry out and update an inventory of existing tourism resources
within the village and in the adjacent/surrounding areas.
5.4.4. Capacity Building and Training
184.108.40.206 The homestay organisation shall produce simple manuals and guidelines
covering the following aspects:
220.127.116.11.1 Welcoming and guest handling
18.104.22.168.2 Registration, billing and payment
22.214.171.124.3 Hygiene and cleanliness
126.96.36.199.4 Communication skills
188.8.131.52.5 Planning, organising and handling of activities
184.108.40.206.6 Marketing and promotion
220.127.116.11.7 Storytelling and interpretation skills
18.104.22.168 The training programmes and modules shall emphasise ‘hands on approach’
and ‘community to community training’.
22.214.171.124 The homestay organisation shall establish smart partnerships with:
126.96.36.199.1 Other homestays and private agencies especially tour operators
and hoteliers to develop packages and enhance promotional
188.8.131.52.2 Public agencies such as international, national and state tourism
organisations to seek assistance in terms of training, funding,
marketing and promotion and other technical advice.
184.108.40.206.3 Non-Governmental Organisations (NGOs) to develop joint
programmes in environmental conservation and cultural
220.127.116.11.4 Universities and institutions of higher learning to seek assistance
in training and technical advice.
18.104.22.168 The location of the homestay is accessible to any mode of transportation.
22.214.171.124 Clear signage shall be provided to guide guests to the homestay.
[12/27, 11:34] Nidra Yog Foundation: 5.6.1. House (Kitchen, Bedroom and Toilet)
126.96.36.199 All rooms, kitchen and toilets shall be kept clean and free of malodour, dirt,
dust, cobwebs etc.
188.8.131.52 The kitchen floor shall be regularly mopped and kept free from stains and
184.108.40.206 Toilet(s), shower tray(s), bath tub (s), well and sinks shall be regularly
cleaned and kept free from dirt, stains and malodour.
220.127.116.11 Disinfectants shall be used to keep toilets clean and free from germs.
18.104.22.168 Soap, shampoo, toilet tissue and clean towel shall be provided by the
5.6.2. Surrounding Compound
22.214.171.124 The surrounding compound shall be litter free.
126.96.36.199 Eradicate breeding ground for mosquitoes (especially Aedes mosquitoes)
such as clogged drains, discarded tins, etc.
188.8.131.52 It is recommended that the homestay provider and other residents to
carry out village beautification and landscaping using local plants that are
maintained on a regular basis.
5.6.3. Food Preparation
184.108.40.206 Kitchen shall be in good, clean condition and well ventilated
220.127.116.11 Kitchen utensils shall be in good condition, clean, and kept in a dry place.
18.104.22.168 Chipped plates, glasses and mugs, etc. shall not be used to serve meals for
22.214.171.124 Family members involved in food preparation shall have good personal
hygiene and be properly attired.
126.96.36.199 Meat, chicken, fish and other ingredients used in food preparation shall be
fresh and preferably sourced from the local market/suppliers.
188.8.131.52 Served food shall be properly covered.
184.108.40.206 Guests shall only be served safe drinking water.
5.7. Safety and Security
5.7.1. Safety Training
220.127.116.11 Safety personnel shall undergo basic training in first aid and emergency
5.7.2. Safety Features for Facilities Activities
18.104.22.168 At least 2 safety personnel shall accompany guests and ensure safety and
security during homestay activities.
22.214.171.124 Any water-based activity (such as river cruise, white water rafting etc.)
shall provide guests with appropriate and sufficient safety attire/equipment
[12/27, 11:35] Nidra Yog Foundation: .7.2.3 Any physical facility such as jetties shall have safety features such as
railings, slip proof flooring, etc.
126.96.36.199 Trails and trekking routes shall be well marked and signposted.
5.7.3. Briefing on Safety Aspects
188.8.131.52 Guests shall be briefed on safety aspects prior to taking part in any homestay
184.108.40.206 Provide leaflets on safety guidelines and tips for guests.
220.127.116.11 Guests participating in eco-adventure activities shall be required to register
their name and contact number for record/monitoring purposes.
18.104.22.168 Formulate a manual for safety procedures and guidelines to be used as a
Standard Operating Procedure (SOP).
5.7.4. Emergency Rescue and Evacuation
22.214.171.124 Personnel in charge of safety shall be equipped with emergency/first aid kit
126.96.36.199 Safety personnel shall also be equipped with communication equipment to
alert authorities of any impending danger or if a guest is sick or injured.
188.8.131.52 It is recommended for guests to have insurance coverage as part of the
184.108.40.206 Adhere to safety requirements of respective country.
5.8. Marketing and Promotion
5.8.1. Promotion Activities
220.127.116.11 Identify and approach target markets and design itineraries/packages to
suit their needs and expectations.
18.104.22.168 Identify the Unique Selling Proposition (USP) of the village to differentiate it
from other homestays.
22.214.171.124 Create promotional materials e.g. brochure, interpretative boards, panels to
relay information about the homestay programme and community.
126.96.36.199 Cooperation with local government and tour operators for marketing.
5.8.2. Partnership with Tour Operators
188.8.131.52 It is recommended to organize familiarisation trips and invite tour operators
and tourism companies to sample the homestay experience.
184.108.40.206 It is recommended to work closely with prominent tour operators, possibility
of them becoming advisors for the homestay organisation.
5.8.3. Web Marketing
220.127.116.11 It is recommended to develop website and utilise social media network to
promote the homestay and handle online booking.
18.104.22.168 It is recommended to engage the village youth to maintain and update the
Nidra Yog Foundation: 5.9.1. Economic Sustainability
22.214.171.124.1 The homestay organisation shall recruit and employ staff from
the local community.
126.96.36.199.2 It is recommended to allocate the provision of incentives and
bonuses linked to good performance and/or service levels to
188.8.131.52.3 It is recommended to provide micro finance to deserving locals
for them to participate in business activities related to the
184.108.40.206.1 It is recommended that the homestay organisation buy materials
and products from the local micro enterprises.
220.127.116.11.2 It is recommended to request guests to buy locally made goods
and set up craft sales area within the homestay centre/common
areas to showcase the local products.
18.104.22.168 Local Product/Attraction
22.214.171.124.1 Promote local festivals and visits to nearby markets.
126.96.36.199.2 Offer guests traditional handicraft, food and organise cultural
events and performances.
5.9.2. Environmental Sustainability
188.8.131.52 Limit and mitigate the physical impact of tourists particularly on sensitive
natural and cultural environments.
184.108.40.206 Discourage the participation of guests in activities, which could exploit local
flora and fauna.
220.127.116.11 Adopt nearby beach, forest or river and organise litter clean ups with guests.we provide our retreat ayurveda yoga retreat packages ayurvedic treatment yoga outing program many other services
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18.104.22.168 Develop a code of conduct (or dos and don’ts) for interaction with wildlife
and disseminate it to guests.
22.214.171.124 Ensure the local community is educated about the importance of conserving
126.96.36.199 Ensure that the design and construction of tourism facilities and services
are environmentally friendly.
5.9.3. Sociocultural Sustainability
188.8.131.52 Set up information corners and cultural displays at the homestay centre and
184.108.40.206 Inform guests about the need to respect local customs and the appropriate
220.127.116.11 Ensure the local community is educated about the importance of preserving
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